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Marketing Matters isn’t just good – it’s phenomenal. It’s going to revolutionize the way you think about marketing, and will help you realize you can create a great marketing plan and not break the bank doing it. Harvey Goldglantz walks you through the marketing process step by step – from creating a marketing budget to crafting an effective message to deciding where to place your advertising to maximizing your success from your marketing investment. This easy-to-understand, useful reference book should be on every service industry professional’s desk.