Using the hashtag #GoActiveFast for social media coverage, the company got a lot of “mileage” from its sponsorship, as seen here in its employee photo at the Speedway. Even Artie the Mascot got in on the act.<br/>Photo: Active Pest Control
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McDonough, Ga.-based Active Pest Control was the title sponsor for the NASCAR Camping World Truck Series Active Pest Control 200, which took place March 4 at the Atlanta Motor Speedway. This is the first year Active sponsored the series; it sponsored the qualifier in 2016. Because the Speedway is located so close to Active’s corporate offices, CEO Tony Carder sees it as a win-win program.
“Our company motto is ‘Where Relationships Matter,’ and what better way to live out our motto than to build relationships within our community?” Carder says. “This year’s race was not only about advertising our company, but about bringing awareness to great organizations like Wounded Warrior and Children’s Healthcare of Atlanta. We have truly enjoyed the relationships we have built with these two groups, and we look forward to future interactions.”
Active executives sitting in on the pre-Series drivers meeting are, CEO Tony Carder, left, and COO Devin Dudley. Photo: Active Pest Control
In Active’s Fan Zone tent, lucky winners got to virtually race NASCAR driver David Ragan (driving hatless). Photo: Active Pest Control
Using the hashtag #GoActiveFast for social media coverage, the company got a lot of “mileage” from its sponsorship, as seen here in its employee photo at the Speedway. Even Artie the Mascot got in on the act. Photo: Active Pest Control
From left are Michele Peacock, Active’s human resources director; Austin Cindric and Chase Briscoe of Brad Keselowski Racing (BKR); and Kimberly Brown, Active’s administrative assistant. Brad Keselowski (not pictured) won the Series. Photo: Active Pest Control
Active’s three grand marshals for the event were Navy veteran Marisa Appling and Army veteran Robert Langford Jr., both of whom represented the Wounded Warrior Project; and Jaxx Reasoner, representing Children’s Healthcare of Atlanta. The 5-year-old was diagnosed with leukemia in August, but is currently in remission. Photo: Active Pest Control
Active’s racecar was on display in its Fan Zone area during the Series. Giveaways and interactive displays were enjoyed by Active customers, employees and the public alike. Photo: Active Pest Control
