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BRIDGEWATER, NJ—In an effort to turn heads and shock every driver on the road, Viking Pest Control has turned regular buses into ROACH COACHES on several bus lines throughout New Jersey. It’s a fun new twist on advertising that is quickly getting a response and interacting with the public.
“The intent was not only to get someone’s intention from seeing the bus, but also to act with their social media,” explains Dan Bradbury, president of Viking Pest Control.
The Roach Coaches design encourages pedestrians to take a picture of the bus and tweet their pics to @vikingpest with their picture of the #roachcoach for a chance to win $100. “We took a chance, and surprisingly in just a few days we have already received several tweets and interactions with our customers,” says Bradbury.
