Sales start with service Every pest control sale begins with great service. Customers don’t like to be sold; they want to be understood and confident that their home or business is in good hands. That’s why the best salespeople in pest control often are those who never saw themselves as salespeople at all, but as […]
Foster Brusca
Brusca is co-owner of The Pest Posse. He can be reached online at info@thepestposse.net.
Lifelong learning: Why ongoing training is essential for every PMP
Pests never stop adapting, so neither can you. Co-owner of The Pest Posse, Foster Brusca, argues that ongoing training beyond...
The tools, the training, the truth: Why inspections matter most
If you’re not inspecting correctly, you’re not solving the problem; you’re just guessing. Why training matters: The pest CSI mindset...
From PestWorld to partnership: How Rockwell Labs acquired Aprehend
Rockwell Labs has just acquired Aprehend, the game-changing biopesticide that’s been turning the tables on bed bug control for several...
Why heat illness deserves your full attention
The monthly Pest Posse Academy Live Training event for June focused on how to prevent heat illness. Presenter Holly Hennagin,...
Why clear communication helps build trust
As a pest management professional, the best tool in your belt isn’t your sprayer or a rodent bait station; it’s...
Benefits from building a referral network
Referrals are the kind of sales you earn by building trust, not by pushing your services.
Why continuous training is key to better pest control
When pest management professionals take the time to understand how pests live, reproduce and interact with their surroundings, they can...
Leverage digital tools to stay ahead of the competition
From mobile apps to business management software and online training platforms, digital tools are becoming essential for pest management professionals...
Rockwell hosts tour highlighting its research, development and manufacturing processes
Rockwell Labs recently welcomed individuals to its facilities and provided an in-depth look at the company’s research, development and manufacturing...
Insights from the 2025 Women in Pest Control Conference
Over two days, an inspiring group of professionals came together to celebrate education, collaboration and empowerment at the 2025 Women...
4 strategies for closing sales with confidence
Sales strategies for pest management professionals (PMPs) should emphasize relationship-building, overcoming objections and showcasing the value of your services. Read...
5 ways to sharpen your pest identification skills
Demonstrating your expertise by correctly identifying pests and explaining your approach solidifies your role as a knowledgeable professional who prioritizes...
Make learning and collaborating a 2025 goal
Establishing clear, actionable objectives is more than just an annual tradition. It is a proven strategy for personal and professional...
The Pest Posse Roundup: Essential expert tips for cockroach control
In a recent episode of Pest Posse TV, Dr. Tim Husen, BCE, PHE, PCQI, technical services manager for Syngenta Professional...
The Pest Posse Roundup: How to master employee onboarding
Whether you have two employees or 200, onboarding isn’t just a legal formality — it’s vital for setting up your...