Harvey F. Goldglantz – Pest Management Professional

Tips from the trenches: How to turn your No. 1 operations obstacle into your No. 1 business growth opportunity.

What is the difference between low-cost and low-price marketing? How should my office staff answer the phone to maximize our...

Q: How can I get my sales team to increase their closing percentages? You’ll see significant increases in your close...

Online leads demand an immediate response. Here’s how to ensure you don’t lose prospects. If you think your company is...

Q: How can I get my technicians to be more productive at selling? Most technicians don’t like to sell; that’s...

PMP’s “Marketing Matters” columnist offers reasons for, and solutions to, this common industry problem. Many years ago, when I first...

Q: Is an e-newsletter important to my online marketing strategy? A: Yes. Using this medium is both cost-effective and profitable, growing...

Q: I have been dissatisfied with the results of my search engine optimization (SEO) company. What types of questions should...

Q: Why aren’t my technicians bringing in customer referrals? What can I do to increase the referral rate? It’s likely...

Q: We are having a debate over the definition of what it means to “exceed customer expectations.” Can you please...

Q: How important is design to my website? Consider this: The purpose of a magazine’s cover is to get the...

Q: Could you define the concept of generational marketing? If you understand each generation’s unique buying habits, you’ll be more...

Q: Most of my jobs are sold over the phone by my staff, but their closing rate is less than...

Q: I’ve had difficulty getting technicians to respond to our classified ads. Do you have suggestions about marketing to prospective...

Q: I’m considering purchasing banner ads on social media sites. What are your thoughts? At least for now, social media...