About

Avatar photo

Contributor Matt Beckwith is contact center director for Clark Pest Control, Lodi, Calif, and can be reached at mbeckwith@clarkpest.com.

Posts by the Author

June 21, 2016

Use text messaging to strengthen customer experience

At a time when social media and smartphone applications seem to dominate the conversation around customer contact and engagement strategy, customers are busy with good old-fashioned texting. Is your company......