marketing – Pest Management Professional

Patrick McKittrick, CEO of PestRoutes, and Ross Mawhinney, CEO of Lobster Marketing Group, share details about their partnership. Their goal...

A pest management professional hired a pro for his company's digital marketing strategy and shares his valuable experience.

Truly Nolen’s public relations and communications manager gives PMP readers an exclusive behind-the-scenes look during the 2019 Mascot Games.

Join RISE on social media for conversations and educational activities, where you can share your pest management expertise and perspective.

When building your marketing strategy, remember Millennials trust social media, friends and family for referrals.

The graphics on the vehicle in your fleet should make you proud of your brand and your service quality.

The PPMA offers five marketing tips to grab the attention of Millennials, Gen-xers and Baby Boomers.

Check out some tips for using Instagram to interact with your customers.

Looking back to 1997 when the digital frontier was an uncharted territory.

Helping owners of vacation home understand the benefit of year-round pest control can be a great revenue stream.

Ray Johnson explains his research for the ideal service vehicle and decision-making process for updating the Johnson Pest Control fleet.

Q: How can I get my technicians to be more productive at selling? Most technicians don’t like to sell; that’s...

In a recent webinar, Barry Bryant, sales and marketing manager for Bill Clark Pest Control, Beaumont, Texas, explained how to...

Q: I have been dissatisfied with the results of my search engine optimization (SEO) company. What types of questions should...

PMPs put the profit pedal to the metal thanks to favorable fuel prices, tricked-out vehicles and routing tools. What a...