marketing – Page 17 – Pest Management Professional

Have a Booth at a Trade Show? Follow 4 Steps for Success

This is the time of year when we set up at trade shows. Your company may participate in these super-networking...

UPFDA approves new logo

At the recent United Producers, Formulators & Distributors Association (UPFDA) spring meeting in Scottsdale, Ariz., the board reviewed new logo...

Henriksen to leave PPMA for NALP post

The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA),...

Mobile PMP: Why You Need a Mobile-Enabled Web Presence

It didn’t take long, but according to data from multiple sources, consumers are accessing the Internet by mobile device more...

Rentokil North America retains Go Local Interactive to optimize advertising programs

Rentokil North America and its family of pest control brands has selected digital marketing agency Go Local Interactive to manage...

Scherzinger Face Off: Sales and Marketing vs. Service

Eric: The age-old debate about sales vs. service is interesting. Everyone knows you wouldn’t put the cart before the horse...

AP&G: 72MAX-DIG

This year, Catchmaster has introduced the co-branded 72MAX-DIG Econo Mouse & Insect Glue Board. These customized glue boards provide an...

Braman celebrates 125th anniversary

AGAWAM, MA—Braman Termite and Pest Elimination is celebrating 125 years in business. Originally founded in Boston in 1890, Braman moved...

(888)PESTCONTROL adds Miller as sales VP

HIGHLANDS RANCH, CO—(888)PESTCONTROL has added Phillip Miller as vice president of national account sales. Once a pest management company leases the...

CleanBrands Takes Bed Bug Fight ‘to the Mat’

WARWICK, RI—Rising New England mixed martial arts (MMA) star Lewis Corapi recently joined CleanBrands to “help fight bed bugs across...

Marketing Matters: Does Your Company Suffer from a Failure to Thrive?

“If you always do what you’ve always done, you’ll always get what you’ve always got.” — Henry Ford “If history...

Celebrate Rodent Awareness Week

FAIRFAX, VA—As the professional pest control industry knows all too well, colder weather means one of the most problematic household...

RISE Takes Pro-pesticide Message Online

By Seth Jones TUCSON—At the 24th Responsible Industry for a Sound Environment (RISE) meeting, the message was about the message itself....

5 Ways to Reduce Customer Cancellations

It never ceases to amaze me just how many companies are clueless when it comes to knowing what their real...

PMP webinar: Websites, software make marketing easy

PMP magazine’s most recent webinar set out to show you don’t need an art degree or a big budget to...