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Written by The Pest Posse co-founder Foster Brusca, who partners with Pest Management Professional Senior Editor Diane Sofranec twice a month to produce the podcast “Today’s PMP,” Fundamentals of Pest Control Sales is designed to equip pest control business owners with fundamental approaches for selling services to residential and commercial customers. Highlights include how to implement a daily routine that will lead to more sales; how to find the ideal customer, which is essential for generating sales; how to write a professional proposal that will lead to closing more sales; how to use a professional tone in your proposals and when speaking with customers; what language to avoid that may confuse or turn off customers; organizational skills that are crucial for managing an effective sales process; and effective strategies for closing more sales. The book is available in both print and digital editions.
