The beauty of YouTube video is that the content need not specifically promote your pest management product or service.
Business
Pest Management Professional magazine offers business advice to industry professionals who run their own businesses. Read advice from industry experts.
Pest control technicians: Online vs. classroom training
"Online training will let remote employees get the same message all the time. "
Exercise: The importance of visuals in sales
In today’s world, being professional, looking good, smelling good and being good in every way is a must.
PMPs have plenty to like on Facebook
I knew when the critically panned “The Emoji Movie” still made $217 million at the box office last year that...
Self-generated videos drive Sprague’s employee training
The videos are generated by a variety of co-workers who have been trained on how to develop videos using their...
Ain’t no party like a Schopen Pest Solutions party
It has been a stressful year for everyone at Schopen Pest Solutions. We were incredibly busy, growing our business by...
How to address security cameras with your technicians
... "while the owners are at work, the 'eye in the sky' (or more accurately, the video camera mounted to...
Focus on gross margins for profitability
Performing breakeven analysis is fundamental to business success.
Fleet telematics: 5 benefits for pest control firms
Regardless of your company’s size, properly harnessing fleet telematics can lead to the following benefits.
How to transform rodent clients into quarterly accounts
"By subtly reminding our customers about our programs, we eventually train them into taking the service," Schopen says.
The benefits of SEO and paid search synergy
It seems when discussing marketing, we either speak of paid marketing — such as Google AdWords — or organic marketing...
What you should know about the new tax law
In late December, the most sweeping tax reform act since the 1986 overhaul put forth by President Ronald Reagan has...
5 ways to sharpen your networking skills
We all need cheerleaders who will be pulling for us.
Quiz: Are you a pest management industry expert?
Can you guess how the PMPs responded?
2018 State of the Industry Survey: PMP business dashboard
The prevailing wisdom is that pest management is a people business above all else.
Survey: Top top profit, revenue-generating services
There are no surprises in this year’s roundup of the most reliable profit and revenue generators.