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Brent Towle, owner of Spectrum Pest Control, Kenosha, Wis., is actually getting rid of this 2012 Ram Express 4×4 with Hemi, because he needs more space in his vehicle for equipment. But the eye-catcher, complete with Transformers icon on the grill, will always be remembered fondly. “I tracked the website based on keyed in vs. Google. Every time I was on the road, our web traffic would double. Daily, I would have people stopping and taking pictures.” For his next vehicle, he plans to have a vehicle wrap design contest among customers – the grand prize being a year’s worth of free service. Photo: Brent Towle