In the February issue, we talked about the possible Uberization of the pest management industry. Now, let’s explore more disruptive technologies that could broadside you — such as online reviews. Reviews can be great, or disruptive to a business if they’re not overwhelmingly positive. You must have a system in place to get customer feedback, […]
Business
Pest Management Professional magazine offers business advice to industry professionals who run their own businesses. Read advice from industry experts.
Tomorrow’s Effective Communicator Begins Today
In this digital age, we have all grown accustomed to receiving and processing large quantities of information in an instant....
Sell on Wheels: Truly Nolen brands its vehicles
In 1955, Truly David Nolen followed in the footsteps of his father, Pest Management Professional (PMP) Hall of Famer Truly...
Fitness for the Mind and Body
Court Parker participates in triathlons and races to stay fit and focused, and support the community, too. Keeping fit is...
5 Questions with Harvey Massey
This month, we feature a question-and-answer session with Harvey Massey, chairman and CEO of Massey Services, Orlando, Fla. 1: Harvey,...
How to decide on the name of your company
Before my oldest son was born, my wife and I had an epic argument on what we should name him....
Added Value: The Uber Effect
Last month, the National Pest Management Association (NPMA) held PesTech3.0 in San Jose, Calif., the third conference about how we...
Marketing Matters: Generational Marketing, Closing the Sale & More
Q: Could you define the concept of generational marketing? If you understand each generation’s unique buying habits, you’ll be more...
10 Tips for Social Media Success
If your company has a presence on social media, guidelines for what your employees post will help reduce the likelihood...
Analyzing Insects to Help Your IPM Approach
The first step in an integrated pest management (IPM)-based solution is, of course, to identify the pest. What is it,...
Training Styles: In the Field vs. Online/Classroom
Kurt: Due to modern technology, an often overlooked training style is the in-person or in-the-field method. Actually getting out with...
Marketing Matters: Responsive, Optimized Websites & Phone Sales
Q: Most of my jobs are sold over the phone by my staff, but their closing rate is less than...
Making Winter Downtime Productive
I grew up on a farm in Western Nebraska, way up in the high plains of the Sand Hills, just...
Ride Alongs Give Unique Insight into Your Business
How long has it been since you were on the front line in the war on pests? I’m talking about...
That’s a Wrap! … more fun with fleet marketing
I dropped a short post last week about using companies that use their fleet trucks to sell their services (like...
Field Training: Bridging the Gap Between Classroom and On-The-Job Action
More than just ride alongs, field training creates a bridge between classroom education and on-the-job action. Not all professions lend...