Marketing Matters: Classified Ads, Motivation and Pinterest
Harvey F. Goldglantz
Q: I’ve had difficulty getting technicians to respond to our classified ads. Do you have suggestions about marketing to prospective applicants? Don’t use the same boring job descriptions your competitors use. Differentiate your company and follow these three steps: Begin the ad with a catchy header, such as: “Pest Control Technician: Fantastic Opportunity!” In the […]