Business | Pest Management Professional

Q: Could you define the concept of generational marketing? If you understand each generation’s unique buying habits, you’ll be more...

If your company has a presence on social media, guidelines for what your employees post will help reduce the likelihood...

The first step in an integrated pest management (IPM)-based solution is, of course, to identify the pest. What is it,...

Kurt: Due to modern technology, an often overlooked training style is the in-person or in-the-field method. Actually getting out with...

Q: Most of my jobs are sold over the phone by my staff, but their closing rate is less than...

I grew up on a farm in Western Nebraska, way up in the high plains of the Sand Hills, just...

How long has it been since you were on the front line in the war on pests? I’m talking about...

I dropped a short post last week about using companies that use their fleet trucks to sell their services (like...

More than just ride alongs, field training creates a bridge between classroom education and on-the-job action. Not all professions lend...

Our industry is slowly, but surely seeing the benefits of online training for rookie and veteran employees alike. Using computers...

Every pest management professional (PMP) has had at least some form of training in a classroom. If it’s your job...

For many pest management professionals (PMPs), smartphones and tablets are a lifeline. The devices give them access to optimal routes,...

Knowing the difference between a C corporation and an S corporation is essential for effective tax planning. It’s important for...

Most homes with Internet access also have Wi-Fi routers that send movies, TV shows, music and other data to every...

What can we learn from other industries to help improve our sales process in pest management? A lot. Recently, I...