Business | Pest Management Professional

Added Value: Don’t Skip the Phone Calls

Thirty years ago, most pest management services were monthly. Customers wanted every room inside the house treated as well as...

Roadtrip Roundup: NPMA Academy Presenters

This year’s National Pest Management Association Academy theme was Motivate, Collaborate, and Innovate. It is organized by the NPMA’s Leadership Development...

Added Value: 6 Steps to 20/20 Vision

We have less than four-and-a-half years until the ball drops in Times Square to ring in 2020. Have you considered...

Marketing Matters: SEO, Blogs and Selling Services

Q. Does blogging have a direct impact on my website’s activity? A. According to a recent HubSpot.com study, there’s a direct...

Start-Up Diaries: No Free Lunch or Termite Inspections

Many moons ago, when I was a waiter at an exclusive country club in the Chicago suburbs, I worked with...

4 Ways to Keep Data Safe in the Cloud

By now, you’ve heard of cloud technology, but many pest professionals still seem insecure about their understanding of it. In...

Transition Strategies: How to Offer Employees Equity

If you’re a pest management business owner who has one or more long-term key employees who wants to own equity...

Marketing Matters: Small Budgets and Sales Closing

Q. I own a small company with a small marketing budget. Do you have any suggestions? A. It’s difficult to...

Added Value: Are You Ready for an Emergency?

Your phone rings, and suddenly you learn one of your employees has been in a car accident. The spray tank...

Start-Up Diaries: Get Up, Get Out, Give Back

Have you noticed that hardly anyone volunteers anymore? It used to be that you’d have waiting lists to get into...

Social Success: Why You Need to Humanize Your Business

Use social media to make your company more likeable, trustworthy and attractive to new customers. Many companies are busy adding...

Mobile PMP: Summer of Mobile Tech

This summer, several software and mobile system manufacturers announced new innovations tailored to pest management professionals’ (PMPs’) needs. Additionally, the...

Marketing Matters: Motivating Techs, Residential Sales

Q. I own a small pest control company and can’t afford to hire a salesperson at this time. How can I...

Mobile PMP: Mobile Marketing 101, Part II

Last issue’s Mobile PMP column examined marketing messages and privacy issues. This time, we’ll take a look at how you can...

Mobile PMP: Mobile Marketing 101, Part 1

Getting your company online and participating in social media are not the same as mobile marketing — that is, marketing...