Business | Pest Management Professional

Q. I own a small pest control company and can’t afford to hire a salesperson at this time. How can I...

Last issue’s Mobile PMP column examined marketing messages and privacy issues. This time, we’ll take a look at how you can...

Getting your company online and participating in social media are not the same as mobile marketing — that is, marketing...

Recently, within the span of a few days, three of my pest management brethren (in California, Wisconsin and Michigan, respectively)...

Conventional wisdom says we’re never too old to learn new tricks of the trade. Well, this past January at the...

Q. Other than Facebook, what other social media platforms should we consider? A. People, particularly women, tend to talk about Pinterest. It...

When a buyer is evaluating the potential purchase of a target, due diligence is a critical component in getting a...

Q. Is a marketing plan the same as an advertising plan? A. No. Advertising is just one component of a...

For as long as I can remember, I’ve been working. When I was 14 years old, I’d mow the grass...

Sometimes I’ll go to the drive-thru of my favorite fast-food restaurant and order a hamburger. But you know what I...

I love to play Scrabble. Growing up on a farm in Nebraska, our winter days were long and weekends even...

This is the time of year when we set up at trade shows. Your company may participate in these super-networking...

Ready to make the most of your LinkedIn account? Here’s how you can achieve a lasting first impression. Every day,...

Let’s take a break from technology this month and turn back the clock to a time when the word “mobile”...

Q. I’m considering a direct-mail campaign this spring to attract new customers. What do you think? A. I wouldn’t recommend it for...