British Kids Prefer Bugs to Veggies
Diane Sofranec
Nestle Cereals created a 10 ft. long caterpillar from whole grain breakfast cereal and is taking it on tour in the United Kingdom, reports Field Marketing & Brand Experience. The reason for the insect-related promotion? Company research of parents with children aged 2 to 10 years revealed 37 percent of kids ate bugs (presumably while playing […]